Cloud marketplaces have become immensely popular over the past couple of
They offer an excellent source to subscribe to software solutions in the
At such SaaS marketplaces (which are synonymous with online storefronts),
customers can find, purchase, and manage cloud-based applications within a
When Apple launched its cloud marketplace in 2008 with an initial 500 apps
the iOS platform, no one had anticipated that the trend would pick up such
the largest tech players in the world would launch their dedicated
With Amazon, Microsoft, and Google competing to capture the largest share of
the global cloud marketspace, “cloud wars” has become an area of interest
Enterprise software marketplaces are becoming increasingly popular
Be it for vendors or end customers, applications hosted on software
have a lot to offer.
- No hassle in installation and update
Most apps downloaded from
install with a single click (within seconds) and come with the
auto updates option.
- Universally accessible
Unlike licensed software that can be
used only on the device where it has been activated, a SaaS app can be
accessed from any device with an Internet connection. Same goes with a
- Pay as you go
There’s no need to purchase a license for a
SaaS application. You can pay for a subscription depending on the
duration for which you want to use the app.
- Accessible across devices
Most marketplace apps can be used
on PCs, smartphones as well as tablets. You can have individual
installations running on each of your devices.
- Data security
SaaS marketplaces have strict security criteria
in place which every app has to go through in order to be approved for
listing. It’s therefore a must for marketplace apps to offer
state-of-the-art data security.
- Cost Saving
SaaS platforms help enterprises save 20 to 70
percent on the total cost of ownership (TCO). Marketplace apps are
either free or reasonably priced and are easy to install and uninstall.
In most cases, no additional hardware or software needs to be purchased
to set up or work with such apps. Organizations can thus save on
maintenance and management costs.
- Software promoted by established marketplaces establish trust
Most consumers look for providers who have a trust level
associated with them. Apps listed in the marketplace go through a
stringent verification process on different security parameters.
Therefore, users trust such apps more as compared to non marketplace
apps directly from websites or developers who may not be well known.
Marketplace providers offer inbuilt integration
between the hosted apps and the underlying solution. For example, apps
in the Salesforce marketplace integrate seamlessly with Salesforce, and
the same goes for Google Cloud or other marketplaces. So an end user who
buys a product from a particular provider naturally uses apps from the
same provider’s marketplace and can take the benefit of inbuilt
Here’s a quick look at some of the most popular Software Marketplaces
Launched in 2008, Google Cloud lists over 2 million apps currently. Some
of the most popular apps on the marketplace include Google One,
TruCaller, Udemy, Bitpod CRM, and a number of other enterprise and
This marketplace was launched in 2005, and today it hosts over 5000
business use apps. Among the most popular apps on this marketplace are
Salesforce Adoption Dashboard, LinkedIn Sales Navigator, MailChimp
Integration app, and more.
Fairly recent in comparison to the above two marketplaces, AWS is home
to over 100 enterprise apps at present. Some of the popular apps listed
here include Microsoft Visual Studio, Symantec Endpoint Protection,
CloudNexa, Eureka, and more.
Launched in 2016, Microsoft AppSource is home to over 7000 apps from
Microsoft and its partners. Among other enterprise apps, you’ll find
KPMG Community Care, DocuSign for Dynamics, Work 365, PowerMap, and
Bitpod Event here.
Probably the most recently among all, the Zoom marketplace was launched
in 2018 and already hosts hundreds of enterprise ready apps. The most
significant apps listed on this marketplace include Gmail, Google
Calendar, Slack, Microsoft Teams, Evernote, and more.
Bitpod Apps can now be found across some of the most popular Software
With an amazing range of user-centric apps that are now hosted on the best
SaaS marketplaces, Bitpod promises to be better at delivering bespoke
solutions to help businesses realize their short and long term goals.
Infused with low-code building elements, integration capability with 700+
third-party tools, and drag-and-drop workflow creation, Bitpod apps are top
of the line in terms of cutting-edge tech and user-friendliness.
Starting 2019, the company’s flagship apps – Bitpod Events, Bitpod CRM,
Bitpod Expense, and Bitpod Surveys – have been released across multiple
marketplaces, allowing more and more customers to take the benefit of easy
accessibility, simplified scalability, and enhanced trust. Some of the
marketplaces where Bitpos apps are listed include:
Bitpod Event -
Available on Google Cloud, G Suite, Microsoft App source, Zoom
Marketplace and Salesforce AppExchange
Bitpod CRM -
Available on Google Cloud
Bitpod Expense -
Available on Google Cloud
Bitpod Survey -
Available on Google Cloud