Event planners usually have to juggle through multiple roles while planning
and organizing events. There are usually several operations involved and
each needs to be handled in a specific manner.
Event ticketing, for instance, is a complete workflow in itself which can
take up much time.
Event ticketing involves creating different types of tickets, managing
sales, analyzing which kinds of tickets are selling the most, and whatnot.
With an automated event ticketing system in place, you can simply put the
word out about an event and almost forget about it.
The system will handle ticketing, registrations, payments, and ultimately
help you sell more tickets.
There are several aspects of an event ticketing system you should know if
you’re into event management,
and this guide is aimed at highlighting them. So let’s get started.
First, a look at the top 5 Budget Event Ticketing Software
Here’s a look at the top 5 event ticketing software that can easily fit your
Bitpod Event is a one-stop centralized event management software
equipped with powerful yet very flexible ticketing capabilities. It’s
flexible because it allows event organizers to set up different
categories of tickets and define a variety of rules around them.
Offering seamless and
smooth set-up and navigation, this is one platform that offers true
value for your money.
Here are some of the rules which you can set up when you manage event
ticketing with Bitpod Event:
Book appointment for one-one or group virtual events
In addition to the above, Bitpod Event comes bundled with Seating
Layout, a designer tool which allows event organizers to design indoor
or outdoor seatings. Whether it is group
seating or individual seating you can draw a variety of seat maps for
different types of events.
- Early bird pricing
- Member discounts, Coupon codes, & Bulk discounts
- Ticket expiry
- Price escalations
- Manage tickets inventory
- Ticket template for printing
- Free tickets
- Fundraiser and donations
- Integrate with payment gateways
- Manage cancellation & Refunds
- Check-ins & Reminders
- Setting PAX limits
- Tickets Promotions
Bitpod Event can be used to sell tickets for Sports, tech, musical,
fundraisers, educational training stc.
In addition to this, the platform’s strength lies in the 700+
integrations it has to offer, including:
- Integration with online meeting platforms such as Zoom, Google
meet, Webex, GoToWebinar
- Integration with video streaming platforms such as YouTube Live,
Facebook Live, and more
- Lead generation and capturing by integrating with Salesforce,
Hubspot and 700+ cloud apps
- GSuite and Office365 Calendar and email integration
- Integration with accounting software to manage virtual event
invoicing and capturing profitability
Easy-to-use cloud-based ticketing platform where you can almost
instantly start selling tickets.
- Simple and easy-to-use interface
- Helps spread the word for your event through social media
- Offers templates showcasing customizable themes
- Includes features for tracking sales data, redemption
- Difficult to make pay-at-the-door reservations
All-in-one management hub that lets you sell tickets, design, and print
visually stunning flyers and other marketing materials for your event.
- Seamless event set-up
- Includes barcode ticket scanning, kiosk ticketing, online
- Gives option to print tickets at home
- Manages seating map and takes care of concessions management
- Expert support system that is at your disposal 24x7x365
- “Promoter site” section is very confusing
Another cloud-based ticketing solution with no upfront setup fees, annual
maintenance charges, or any other form of hidden costs.
- Integrated implementations for effective event management,
marketing, channel distribution, and expert data analytics
- Specializes in low cost, feature-rich box office and online
- Simple set-up and use, very affordable
- Faulty user password management
All-in-one platform for managing virtual, hybrid, and in-person events.
- Easy integration with fundraising tools
- Built-in emailing and marketing tools to promote event on social
- Integrated mobile app that allows your team to sell tickets at entry
- No mobile app
- Difficult to remove sample auction items
How to select Event Ticketing Software
Here’s a look at the basic features every ticketing software must have:
Expert navigation and simple interface:
The software you choose should have a responsive design that’s easy to
navigate, has clearly defined or self-explanatory options and can be
used even with no prior experience.
Lets you create great looking event pages with rich
text and visual elements:
The right event ticketing tool should help you create a webpage that
includes all the relevant info about your event and then be enticing
enough to prompt users to buy tickets.
It should allow you to create marketing campaigns targeting a specific
audience based on age group, ethnicity, relationship status, and various
This will help you sell the right kinds of tickets to the right kinds of
Custom Reports and analysis:
The ticketing tool must offer pre and post-event reporting features that
can help planners gain a deeper insight into the minds of their
Features like sales tracking, demographic analysis, and preferences of
the audience must be included in your ticketing solution.
Payment gateway integration:
A good ticketing solution offers several payment gateway integrations
The integration of third party payment solutions that the audience is
already familiar with must be provided in the software package.
The ticketing solution you purchase must offer expert support round the
clock to help you if you run into an issue.
Why use an Event Ticketing Software?
Everything is online:
Today, merely setting up a booth at the gate of the event and selling
tickets there doesn’t work. The process is too slow and has very limited
With automated event ticketing, you can leverage the power of the online
community and social media platforms to sell more tickets in a shorter
time and without manual hassles.
Real-time Analytics and sales alerts:
Real-time analysis of ticket sales helps event planners track profit and
prepare for unseen troubles.
Event ticketing software also lets you analyze audience demographics and
what campaigns worked for your event.
Speed up event entry:
Often, events that rely on offline ticket sales have large queues lined
up for entry.
Automating ticket sales and registration processes through a ticketing
tool helps you improve the admission process, ultimately leading to
better audience experience.
Flawless payment options:
Ticketing software allows people to pay through online modes reducing
the hassle of carrying cash to the event.
By integrating multiple payment gateways into your ticketing tool, you
can further expand your audience reach as well.
Much needed support for your team:
Automating the ticketing process helps you minimize human errors and
provide the much-needed support to you and your team.
Are there any challenges or risks of using Event Ticketing Software?
No system is perfect and opting for Event ticketing software does bring you
a few drawbacks that you should consider before making the final decision.
The biggest chunk in the armor is the cost that comes along with such robust
solutions. Since the event management industry is still in the early phase
of digital transformation, most solutions might be too costly for small-time
event planners. A large section of such planning software doesn’t charge you
with a single setup cost but includes payment schemes like commission on
each ticket you sell. This can be excruciating for some event planners as
there might be surge charges as well when you cross a certain ticket sale
And we haven’t still included the credit card processing fees and other
transactional costs that make ticketing solutions a distant dream for many.
The other factor to consider is limited options of customization that
deprive you of creating a personalized experience. Even if the platform
offers a completely customizable solution, it will come with rigid templates
that will require tech expertise that not all event planners can handle.
This becomes a major deal-breaker when event planners are looking to
personalize and promote their brand integrating it into the ticket selling
To give a final word
Every event involves a bunch of tasks to be taken care of, and event
ticketing is a prominent one of them. With specialized event ticketing
software in place, planners can minimize a lot of their workload while also
streamlining processes and
taking care of several additional things like managing ticket inventory,
handling discounts, taking care of attendee check-ins, reminders, and a lot