Digital transformation is imperative for all businesses,
from the small to the enterprise. That message comes through loud and clear
from seemingly every keynote, panel discussion, article, or study related to
how businesses can remain competitive and relevant as the world becomes increasingly
digital. What's not clear to many business leaders is what digital transformation means.
Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it?
What is digital transformation?
download reportBecause digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. However, in general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.
Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined.