Traditionally, events were perceived to have little financial significance among nonprofit
organizations since they’re often reluctant to invest already scarce time and resources towards
such endeavors. But this belief is more driven by notion than facts.
Nonprofit events offer some of the best fundraising opportunities and are worth the
investment in terms of finances, manpower, and resources. Be it any charity occasion, the impact
of events can be colossal for nonprofits, and through the course of this article, we’ll take a
deeper look into the concept of events for nonprofit organizations.
How nonprofits can benefit from events
There are several ways a nonprofit can benefit from events:
Awareness for their cause
Key highlight: According to popular surveys, as many as 43% nonprofits host events to raise
awareness for their cause.
While conventional methods of advertising can boost awareness among the community, events can
market your brand on two levels. First, your organization will benefit from greater online
exposure as participants help you push your event through social media platforms. Second, the
event will connect your organization with local volunteers and participants at a personal level.
It will help you establish deeper roots in the community with collaborative planning efforts.
Events offer huge potential when it comes to raising money for a social cause within a limited
period of time. Their ability to create a personal touch among the genuinely interested audience
is infectious and sparks a desire to contribute more.
Contributing back to the community
Key highlight: As many as 64% nonprofits organize events to offer some kind of training and
education for the community.
Events also provide opportunities to appreciate the efforts of your community and organization’s
team. You can also appreciate your audience by offering freebies and simply thank them for their
Key highlight: Surveys show that up to 63% nonprofits host events to build their network
Another aspect of event organization is the opportunity to create deep meaningful relationships
on an individual level as well as on business aspects. As the audience pour in for your event,
you can build a team of volunteers within the community and seek support on various future
events. The relationship is mutually beneficial and can land you exciting prospects such as
event sponsorship and other support.
How to plan an event for a nonprofit
Event organization can be stressful for nonprofit organizations as the funds are tighter and
resources scarce. But with effective planning and creative methods, nonprofits can host events
successfully. Here are a few tips that you can follow:
As nonprofit events are usually reliant on external resources, seeking volunteers within the
community is the best way forward. Volunteers closely relate to your cause and will enable you
to build a strong workforce even before the event’s planning starts. You can start by looking
into your audience list and people registered in your newsletters and mailing lists.
Select a venue that promotes inclusion
The event venue should have enough space to host all participants and should be accessible
geographically to all participants. About 84% event organizers consider location as the critical
aspect of a successful event. You should take special care of differently-abled people and make
the event friendly for visually impaired and deaf individuals. Your event should be ready with a
contingency plan for each of such occasions to promote inclusion. You can also incorporate
virtual aspects like live streaming and online polls to include more audiences through the
outreach of the internet.
Promote your event
While nonprofits can’t spend much on promotion, they can still utilize their community network
to put the word out. If the budget allows, you can also devise a digital marketing campaign to
improve the outreach of your event through social media platforms. Studies show that almost 22%
nonprofit event creators regard social media marketing as the best strategy to promote their
Even if your event was successful, you should seek the opinions of the audience as there is
always room for improvement. You can include survey forms that allow people to share their
insights on several aspects of the event. The survey should be short and precise otherwise the
audience may leave inaccurate and random answers.
The most common types of events nonprofits organize
A majority of non-profit organizations usually host social cause, community, and educational
events. While the primary goal is to build community and raise awareness for the cause, there are
a variety of formats to raise funds and entice donors.
Arts and entertainment events
Key highlight: As many as 31% of nonprofit events are some form of art exhibitions or involve
Such events usually are organized in the interest of selling premier work from artists for
charity purposes. Some may involve a contest among artists too where a nominal fee is charged
with donated prizes for winners across categories.
Most extensively organized event among the nonprofit community, 37% of all charity events are
Gala and fundraisers
Large fundraising events such as galas are extravagant affairs that may include dancing,
entertainment, and silent auctions. As they require many resources and large upfront costs, such
events are mostly preferred by large organizations.
Evaluating events organized by nonprofits
While there are obvious benefits of organizing nonprofit events such as greater outreach, personal
connection, and large fundraising opportunities, underestimating the challenges would be a
mistake. However, if managed carefully, the pros clearly outweigh the cons.
- Greater brand awareness with online exposure and local outreach.
- More opportunities for raising money for the social cause with a personal to connect with the
Enjoyment and engaging activities for the audience while being associated with a social cause.
An opportunity to build a stronger community with a pool of volunteers that can help in future
- Exposure to business aspects such as event sponsorship.
- Planning and executing an event requires effort and coordination.
- Budget is a crucial aspect that needs to be analyzed before finalizing the event type. 45
percent of all events suffer from insufficient capital when it comes to nonprofits.
Securing sponsors can be troublesome.
Nonprofits usually have to rely on external help and resources which can be unpredictable.
Do you wish to organize an event for your nonprofit organization?
If you’re looking for assistance with organizing an event for your nonprofit, try using Bitpod
Event. Bitpod Event is a one-stop centralized event management software equipped with powerful yet
very flexible features that you can use to plan different kinds of events including fairs,
festivals, fundraisers, concerts, galas, etc. Offering seamless and smooth set-up and navigation,
this is one platform that offers true value for your money.
Bitpod Event can help you:
- Manage registrations
- Engage attendees and sponsors
- Collect donations
- Promote your event
- Manage event ticketing
- Handle seat mapping
- Schedule sub-events
You can achieve a lot more with Bitpod Event taking care of all the nitty-gritty’s of your
nonprofit event. The platform offers 700+ integrations with popular online meeting platforms,
video streaming platforms, emailing platforms, cloud apps, as well as accounting software, so that
you can concentrate on your core goals while it handles everything else.